game platforms

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play station

• single player
• male
• young
• white
• part of many
• " be a hero"
• mainly action and adventure 
• recognizable game characters 
• exclusive content
• pegi 16-18
• AAA

xbox

• funny
• everyday people
• more diverse (ages 18-60)
• not just males 
• "for everyone"
• multiplayer
• shooter

wii

• non-gamers 
• family
• for everyone
• " fun for the family"
• adults as well as children
• male and female players 
• casual
• local multiplayer